5 Eessential basic tips for online marketing
Online marketing strategy: 5 essential basic tips!
One of the most important aspects of any online marketing strategy is effective website design and layout. website design should be user-friendly and easy to navigate, with a well-organized layout that is easy to find what you are looking for. The website should also be designed with SEO in mind, meaning that it is optimized for search engine results.
An online marketing strategy; what is that and how do you set it up for your company? For any company that wants to generate some publicity, online marketing is indispensable. Potential customers need to get to know your name and find your website. And consider them good and reliable. That is why it is important to determine an online marketing strategy in advance. In this article we give you 5 essential basic tips. This is how your online marketing strategy becomes a successful strategy!
online marketing strategy
As an entrepreneur, if you set out a social media strategy, you cannot see it separately from your overall marketing strategy. On the basis of the latter, you formulate objectives that you specifically want to achieve via social media. You then link concrete action points to this.
Table of Contents
1: What do you stand for?
2: Who are you doing it for?
Create a persona
3: Who does the same as you?
4: What exactly are you going to do?
5: How are you?
Online Marketing Channels
1: What do you stand for?
First of all, it is important that you take a close look at your own company. What do you stand for? What do you want to convey? How do you want customers to see you? Once you've mapped out that, you need to think about how you're going to achieve that. So: what do you want to achieve with your online marketing strategy ? Are you just looking for more brand awareness? Do you want to generate more traffic to your website? Or do you actually expect a higher turnover? And how soon do you expect that? The more specific you map out your own company, the more realistic your plan. And the more effective your online marketing campaign will be. Always smart to set up your plan from scratch according to the SMART principle you may already be familiar with:
S=Specific
M=Measurable
A=Acceptable
R=Realistic
T=Time-bound
2: Who are you doing it for?
Now that you know who you are as a company, and what you want to achieve with your online marketing, it is now the turn of your customers. Who are you actually doing it for? You may think you have a reasonable idea of who your (potential) customers are. But do you also know where their interests lie? Which magazines or newspapers do they read online, in which they are also interested? Do they use social media, and if so, which social media? TikTok or Facebook? LinkedIn or Instagram? If you have a good picture of your target group, you also know better where to focus your arrows online. And, for example, does your social media campaign really have an effect.
Create a persona
You can even come up with a "fake person" based on what you know about your target audience. That's what you call a persona . You make up a fictional character including hobbies, pursuits, family composition, work, income, you name it. And give him or her a name. Let's say 'Iris' in this case. A persona can give you guidance when drawing up an online marketing strategy. Is this something for 'Iris'? This makes it easier for yourself to stick to an effective strategy.
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3: Who does the same as you?
It is of course nice to promote your company online in trendy flip flops made from old bicycle tires. But if there are still thirty companies that have the same flip flops in the online market, it becomes difficult. So it's good to realize who your competition is. And what your position is in relation to those competitors. Are they cheaper? Are you more sustainable? Do you have a USP (a Unique Selling Point) that you can use in your marketing campaign? If you don't have it yet, make sure you get it! How can you distinguish yourself? Research the market you are in. Map out your direct competition and see what their online marketing strategy is. Can you learn something from that? Or do you see opportunities to do things better? How do you make your company stand out from all the others that also demand attention?
4: What exactly are you going to do?
This is of course, after all your preliminary work, the most fun and comprehensive step of your online marketing strategy. Which online marketing channels will you use? Because there are quite a few! This of course has everything to do with your target group, with your persona, with 'Iris'. Because if 'Iris' is never on Instagram, you don't have to include it in your online marketing campaign. Below is a list of possible online marketing channels. And a brief description. Keep an eye on our website for articles that delve deeper into specific campaigns through these channels!
Online Marketing Channels
Search engine marketing (eg via Google or Bing): for this you optimize your own website so that you are well found for keywords (paid and unpaid). This of course also includes marketing via Google Ads (formerly Adwords) (a technology through which your ads reach the right people at the right time).
Social media marketing : this includes all social media you can think of. It is therefore important to think about which social media suits your target group, your 'Iris'. Advertising via social media is one of the options within this strategy. Keep in mind that you set up a clear social media strategy before you start social media campaigns.
Content marketing : is the online distribution of valuable content to your target group, for example in the form of a blog. Meaningful substantive information that better market your company and your product.
Email marketing: have you collected the email addresses of customers and leads (potential customers)? For example because they have made a purchase, have requested a quote, have subscribed to a newsletter? Then you can run an email marketing campaign. For example, with a specific temporary discount.
Viral marketing: your company name or product is spreading like the latest Covid infection… As a disease perhaps not so nice, but for a product it is. The message about your product is passed on from person to person. Through existing networks.
Affiliate marketing or B2B marketing: B2B stands for: business-to-business, where you work together with friendly companies/websites. For example, they place a link to you on their website and for every purchase through that link, they get something back from you.
Influencer marketing : the name says it all: an influencer who is well suited to your target group lets you promote your product by, for example, posting a review in the form of a vlog.
Remarketing : is targeted advertising to bring your company, products and/or services to the attention again. And specifically with people who have already shown an interest in it. Learn more about effective remarketing in this article.
online marketing strategy
5: How are you?
You now have an idea of what you have to offer as a company. You also know how you want to grow and what your ultimate goal is. You know who your customers are and you know how to reach them. You have campaigns on online marketing channels that are relevant to your 'Iris'. But… now you have to check whether your well thought-out online marketing strategy works in practice. So make everything you do measurable! As step 2 already says in the SMART method: measuring is knowing! Google Analytics , for example, is a handy tool to see the effect of your online marketing activities. This way you keep a finger on the pulse. Is a certain campaign not having the desired effect? Then don't go on with it for too long. Do not waste money, time and energy on online marketing campaigns that do not have (sufficient) effect.
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